The people who market the new weight loss drug Alli want us pronounce their product “Ally” for the obvious reason that an Ally is a friend and helper.
I say that no matter what the advertising executives want us to believe, the word Alli must be pronounced like “Ali” as in Mohammed Ali who is a fighter not a lover. After all, the reptile whose name includes “alli” is an “ali” gator not an “ally” gator.
So give it up you foolish advertising people who make millions thinking up brand names. You can’t trick everyone into misusing the English language! And remember the slogan metabolism.com has come up with, and offers to let you use for Free. “Alli (Ali) is the Greatest Fat fighter! It will knock the crap out of you!